Love Is Its Own Fruit
Because bhakti is the very nature of fulfillment, it is sought for its own sake and crowned by God's own delight in the devotee.
Narada explains in Sutra 26 why bhakti surpasses all other paths: 'Phala-rupatvat' — 'Because it is of the nature of the fruit itself.' Other disciplines are valued for what they produce, but love needs no further result, for it is already the goal of all seeking. Moreover, Narada teaches that God himself loves humility and treasures the devotee, so love draws forth divine love in return. The relationship becomes mutual: the lover and the Beloved delight in one another. This vision of reciprocal love transforms the spiritual quest from a solitary climb into an intimate relationship, anticipating the deeply personal theism that flowered in the later bhakti movements across India.
Because bhakti is of the nature of the fruit itself.
The idea that God delights in and loves the devotee in return marks bhakti's distinctive personalism, contrasting with impersonal liberation models where the divine remains an object rather than a loving subject.
Narada Bhakti Sutras