Contrasted with Xiaoren
The junzi is the opposite of the small or petty person.
The xiaoren (small person) is the junzi's opposite - focused on profit rather than righteousness, comfort rather than virtue, appearances rather than substance. Everyone chooses which to become.
The junzi thinks of virtue; the xiaoren thinks of land. The junzi thinks of law; the xiaoren thinks of favors.
The contrast highlights moral choices each person faces.
Analects